When you apply for a job, your cover letter is how you introduce yourself.
A good cover letter is concise, convincing and creates a connection.
The purpose of a cover letter is to encourage the employer to read your resume and meet you for an interview.
These days with job applications and resumes being delivered electronically, a cover letter could be the first page of your resume - or a separate document. Either way, a cover letter acts as a ‘preview’ to what the employer will find in your resume.
Another important role the cover letter plays is to show why you’re interested in the job.
Here are some tips for how to write a cover letter:
Do your research - to write a great cover letter, you need to know a bit about the job and the business or organisation you’re applying to.
Be concise - while a cover letter is part of your ‘story’, don’t make it more than one page.
Make it personal - address the letter to the hiring manager or contact person for the job. Ideally use their name and job title.
Make it original - don’t use the same cover letter for every job you apply for. While you may be able to reuse some wording from one letter to the next, don’t make the mistake of referring to a completely different job and company in your cover letter. Write a new one for each job.
Be professional - a cover letter is formal correspondence and is not the place to demonstrate your creative writing skills. Avoid using casual, flowery or over-the-top language, abbreviations or emojis (Don’t write a cover letter like you’d write an email or a comment on social media).
Don’t duplicate your resume - a cover letter should not contain all of the same information as your resume. If you’re cutting and pasting from your resume to your cover letter, the reader will get the feeling you’re repeating yourself. Remember that a cover letter is concise, creates a connection and convinces the hiring manager to meet you.
Create a sense of action - using strong action words (or verbs) will help the hiring manager to imagine you working in their team and give them a sense of what you can do and help their business.
You can also create what is referred to as a ‘call to action’ at the end of your letter ie a strong finishing sentence that encourages the potential employer to get in contact with you.
Powered by APM, Employable Me is a new recruitment experience connecting employers and job seekers. With Employable Me you get to take greater control of your job search and connect with employers looking to hire someone like you.